STaMP is based on 4 Key Elements

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1. Understanding Markets - Our tools will help you identify what markets you should be in and the specific dynamics occurring in those markets​

2. Segmentation and Targeting  of Customers - The tools in this module help to identify your key customers needs and provide a means to delivering and meeting those needs​

3. Proper Positioning - Understanding the competitive position and competitive response through scenario analysis strengthens the strategy and builds potential responses in the plan​

4. Engaging Customers through your plan - Engaging your customers with the right value proposition ensures the success of the plan.  Understanding the pricing landscape as well as the potential value of your product(s) allows you to extract maximum success.